DISCOVER BRANDGIBILITY

CULTIVATE loyalty + increase sales with a tangible, AUTHENTIC brand

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Discover the Resources on this page
by first watching our brief Welcome Video



A very special welcome
if you've come from Paul Fleming's
presentation at #4YFN during
Mobile World Congress 2024.

We've created this page to provide you
with helpful resources.


Logo of Mobile World Congress 2024 Barcelona

Brandgibility · Barcelona Virtual

 

Activate the 5 Senses


A tangible Brand is pre-destined to become
a profitable Lovemark.

Why?

Because a multi-textured expression
of your company, its people and its DNA
captivates consumers longing for Authenticity.

Explore how you can use the 5 Senses
to connect as never before!

SEE
Design a Living Brand with multiple manifestations
(online, print, 3D, immersive, presentations, etc.).

According to Neuroscience,
Tangibility increases Attention & Memorability.

Use Storytelling to create Trust
and Relationship. Don't play in the Shadows;
Come out into the Light.

HEAR
Create a Sonic Brand of your logo, an audio
alter-ego or a musical 'signature'.

Produce a Podcast to bring value to customers
and tell your Brand Story.

Don't forget the power of Testimonials,
playlists, nor Radio's local power.
 

TOUCH
Use Merchandising, Store Design, Packaging,
Unboxing experiences and other more sensual,
texture-based strategies to
integrate your Brand into daily lives.

Events are key to providing a way
to "touch" brands in person.

SMELL
Scent Marketing is especially powerful
in Retail Marketing,  Hospitality, Tourism,
Food, etc.

Aromas evoke emotions:
What is your Brand's scent?

TASTE
The sense of taste, as well as the enjoyment
of different foods, is a powerful Experience,
often closely linked to family
and cultural Identity.

"Sweeten" your Brand tangibly,
with Personalisation

And remember:
your company's Hospitality

makes a strong statement, too.


dina lacasitos
lc3
group foto 2 - thumbs up

Event photos: Mindset Consulting

Case in Point

At #4YFN during Mobile World Congress 2024, we presented  Lacasa "Megatubos"
of "Lacasitos" & "Conguitos" chocolates to co-speakers Dina Mostovaya of Mindset Consulting and Hanisha Vaswani of Majority Fund, personalised with their Brands.


💡 Get "Brandgible" 💡
That might even be a good idea to "sweeten" the Relationship
with your own company's best clients

CONTACT FORM IN ENGLISH


Share your own ideas and projects with us
brandgibility@bvirtual.com


 

 

Penetrate the Personal Cybersphere

LEARN MORE ABOUT CUSTOMERS' DIGITAL SHIELD
cybersphere.bvirtual.com

 

Co-Create with Your Customers

 GAMIFICATION + NARRATIVE FORMS  ·  KNOW YOUR CUSTOMERS 
Case Study · The Derby Suitcase

 

COMERCIAL ETHNOGRAPHY · PLAYSTATION / PS3


 
 Related Podcast Trailers & Audio

Season 06 / Episode 01

 

Click to go to the episode's audio version + find more resources in the Programme Notes.


Click to go to the episode's audio version + find more resources in the Programme Notes.

 

– "Brandgibility"  is  © Copyright 2024 Paul W. Fleming. All rights reserved. –
A new book on the subject is currently in development. 



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we'll get back to you ASAP.