The Barcelona Virtual Innovation Lab

Discover the BV Innovation Lab

Intelligent Marketing

Welcome to the Home of Intelligent Marketing.

Optimise your metrics, your effectivity ... and your profitability.
We analyse your data to help you constantly improve.

Our Lab Services:

Profitability & Funnel Analysis
The New Customer Experience
Automated, Optimised Customer Journeys
AI-Based Offers, Smart Audiences, Real-Time Geomarketing

Get Smart about Your Marketing
ai-lab@bvirtual.com

Voice Marketing

The Great Paradigm Shift.

The Voice Revolution and the birth of AI Bots
is changing everything. And crucial for the future of e-Commerce.

Our Lab services:

Alexa Voice App development
Podcast creation / Branded Audio Content
VEO (Voice Engine Optimisation for Search)
Ultra-Flow Voice Commerce

Just Give Us a Shout!
voice-lab@bvirtual.com

Neuro Marketing

The Science of Persuasion.

Marketing Neuroscience shows how we buy.
Subliminal behaviour decides if a Brand seduces us, or not.

Our Lab Services:

Brand Performance, TAI, Persuasion Index
Product Performance, Eye-Tracking. EEG
Advertising Performance, Predictive ROI
In-Company Training

Create the WOW! Factor
neuro-lab@bvirtual.com

Human Innovation

Cultivate Fully Human Teams.

Take your team to the next level through the very essence
of being Human: Meaning, Intimacy and Growth.

Our Lab Services:

Operative Principles Design for Teams
Engagement Management
Purpose Alignment
Customised Learning Experiences

Let’s Get in Touch!
human-lab@bvirtual.com

Smart Media, VR & More

Our exploration of VR began as early as 2007.
Since then, we have continued to explore VR, AR & Holography.

Our Lab Services:

Programatic, Context-Driven Media
VR Lab Experiences for Teams
Blended Reality Strategies
Holographic Presentations

Visualise New Opportunities
vr-lab@bvirtual.com

BARCELONA VIRTUAL EUROPEAN MARKETING PODCAST

Our Lab team began pioneering work in Voice Marketing back in October, 2018.

One concrete result? The 31 episodes (to date) of the agency's Voice App podcast,
available on Alexa devices and major podcast platforms.

Heard by entrepreneurs, decision-makers & innovators around the world.

AFFINITÀ | Barcelona Virtual · S03 E02 - Smart Data Innovation - Barcelona Virtual Alexa European Flash Briefing

Go to this episode's programme notes & resources

Don't miss one of our video versions below
and consult our Podcast Directory for all audio episodes.

Lab Leadership

Edgar Griñant Chief Innovation Officer & Lab Director

Edgar Griñant
Chief Innovation Officer & Lab Director

IG Paul Seniors

Paul Fleming
Founder & President, Barcelona Virtual

Our Senior Specialist Team

From left to right:
Paul Fleming (Voice Marketing), Iñaki Bigatà (Intelligent Marketing), Raquel Fructos (Neuromarketing), David Lahoz (Smart Media), Eva Aldea and Marc Fuentes (Human Innovation), Cristina Elson (The New Retail), and Gemma Cernuda (Feminine Marketing)

The Lab on our Blog

Strategic Partners

Artificial Intelligence, with Selligent Cortex

All Things Voice, with Amazon Alexa

Innovation Made in Spain, with Barcelona Tech City