The Barcelona Virtual Innovation Lab

Discover the Lab

Intelligent Marketing

Welcome to the Home of Intelligent Marketing.

Optimise your metrics, your effectivity ... and your profitability.
We analyse your data to help you constantly improve.

Our Lab Services:

Profitability & Funnel Analysis
The New Customer Experience / Smart Attribution
Automated, Optimised Customer Journeys
AI-Based Offers, Smart Audiences, Real-Time Geomarketing

Get Smart about Your Marketing
ai-lab@bvirtual.com

Voice Marketing

The Great Paradigm Shift.

The Voice Revolution and the birth of AI Bots
is changing everything. And crucial for the future of e-Commerce.

Our Lab services:

Alexa Voice App development
Podcast creation / Branded Audio Content
VEO (Voice Engine Optimisation for Search)
Ultra-Flow Voice Commerce

Just Give Us a Shout!
voice-lab@bvirtual.com

Neuro Marketing

The Science of Persuasion.

Marketing Neuroscience shows how we buy.
Subliminal behaviour decides if a Brand seduces us, or not.

Our Lab Services:

Brand Performance, TAI, Persuasion Index
Product Performance, Eye-Tracking. EEG
Advertising Performance, Predictive ROI
In-Company Training

Create the WOW! Factor
neuro-lab@bvirtual.com

Human Innovation

Cultivate Fully Human Teams.

Take your team to the next level through the very essence
of being Human: Meaning, Intimacy and Growth.

Our Lab Services:

Operative Principles Design for Teams
Engagement / Purpose Alignment
Sustainable Leadership
Customised Learning Experiences

Let’s Get in Touch!
human-lab@bvirtual.com

Smart Media, VR & More

Media Beyond the Metaverse.

Our exploration of VR began as early as 2007.
Since then, we have continued to explore VR, AR & Holography.

Our Lab Services:

Programatic, Context-Driven Media
VR Lab Experiences for Teams
Blended Reality Strategies
Holographic Presentations

Visualise New Opportunities
vr-lab@bvirtual.com

BARCELONA VIRTUAL EUROPEAN MARKETING PODCAST

Our Lab team began pioneering work in Voice Marketing back in October, 2018.

One concrete result? The 48 episodes (to date) of the agency's podcast,
produced by the Voice Team of the BV Story Studio, are available
on Alexa devices and major podcast platforms.

Heard by entrepreneurs, decision-makers & innovators around the world.

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The demo space of the BV Innovation Lab

BV Studio - sm

Podcast interview corner in the BV Story Studio

AFFINITÀ | Barcelona Virtual · S04 E09 - Human Innovation: Your Secret Weapon - BV European Marketing Podcast

Go to this episode's Programme Notes & Resources · Consult the Podcast Directory on our Blog.

News from the Future!
ALWAYS LEARNING, WITH THE LAB

News Bytes | Spring 2023

LA VANGUARDIA
Crean una IA generativa que es capaz
de dibujar lo que estás pensando

[AI That Reads Your Mind: in English]

VOICEBOT.AI
Microsoft Augments Business Apps
With Generative AI Tools

MARKETING CHARTS
A majority of Americans ages 35-54
now listen to Podcasts monthly

[See previous News Bytes]

Excerpts from a Masterclass given by Iñaki Bigatà, one of the BV Innovation Lab's Senior Specialists

Enjoy this complimentary 30-minute short summary.

Voice Marketing - Paul Fleming

Neuromarketing · Raquel Fructos

Smart Commerce - Cristina Elson

Smart Media - David Lahoz

Return soon to discover how you can access the full Masterclass series
of the Barcelona Virtual Innovation Lab!

Lab Leadership

Edgar Griñant Chief Innovation Officer & Lab Director

Edgar Griñant
Chief Innovation Officer & Lab Director

IG Paul Seniors

Paul Fleming
Founder & President, Barcelona Virtual

Our Senior Specialist Team

From left to right:
Paul Fleming (Voice Marketing), Iñaki Bigatà (Intelligent Marketing), Raquel Fructos (Neuromarketing),
David Lahoz (Smart Media), Eva Aldea and Marc Fuentes (Human Innovation), Cristina Elson (The New Retail),
and Gemma Cernuda (Feminine Marketing).

[View video on YouTube]

The Lab on our Blog

We Like Working With

BV Innovation Lab - Recording - Sept 2021

BV Innovation Lab - Teleconferencia - LG